Branding & Packaging Design | Self-initiated Project | 2022
BRAND STATEMENT
It is said that "even an odd man can become wise" when visiting Jirisan, one of South Korea's tallest mountains. Inspired by this sentiment, San Cha, or "mountain tea" in Korean, aims to encourage cultural exchange by bringing Korean flavors abroad.
It is said that "even an odd man can become wise" when visiting Jirisan, one of South Korea's tallest mountains. Inspired by this sentiment, San Cha, or "mountain tea" in Korean, aims to encourage cultural exchange by bringing Korean flavors abroad.
DESIGN APPROACH
My approach was to use bright, bold colors and simple, playful illustrations to generate a modern aesthetic that spikes interest in younger generations and foreign audiences.
My approach was to use bright, bold colors and simple, playful illustrations to generate a modern aesthetic that spikes interest in younger generations and foreign audiences.
TYPOGRAPHY PALETTE
Aileron | Projekt Blackbird | Do Hyeon
Aileron | Projekt Blackbird | Do Hyeon
Box Ingredient Label
Jar Ingredient Label
Tea Bag Labels
